Audience Data

IDS UK Surgery Demographics Source: Health and Social Care Information Centre, Office of National Statistics

Number of registered patients by gender and age group (Millions)

Number of registered patients by gender and age groups as % total number of registered individuals

IDS UK Surgery Waiting Room Traffic Source: Office of Health Economics

Annual total waiting room traffic by gender and age group (Millions)

Annual waiting room traffic by gender and age group as a % of total waiting room traffic





Annual waiting room individual visits by gender and age groups

Consumer Reactions to GP waiting room promotional campaigns

Base 972 responses

  • 44% felt that their GP was endorsing the product or message found in waiting room leaflets and posters.
  • 72% stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.
  • 71% stated that they intended to visit their pharmacy within 48 hours of their surgery visit.

Source: Kember Associates. Consumer reactions to GP waiting room promotional campaigns.

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